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REAL-TIME PAYMENT BLOCKCHAIN
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Merchant Service
Provider Roadmap

Merchant Service Providers (MSP’s aka ISO’s) are an integral part of the current payment networks, providing equipment and services to the merchant. They will find themselves at home with GRAFT Network by either extending their product/service lineup or by representing GRAFT Network exclusively.

GRAFT Merchant Service Provider



GRAFT Merchant Service Providers (MSP’s) act as a “last mile” of the network – they maintain customer (merchant) relationship. they are the ones the customer calls on if they have any issues, they are also often the ones to fulfil the role of the pay-out broker, and possibly the proxy supernode.

GRAFT MSP’s earning potential depends on their business model and could consist of gateway fees (0.1%), payout fees (0.25%), and any additional per-transaction,or flat fees that make up MSP’s business model and they agree on with the customer.

GRAFT project team is putting together Payment Gateway software to help MSP’s get started on the GRAFT network by offering things like merchant and end-point management, provisioning, configuration, and monitoring.



(screenshots from early versions of GRAFT payment gateway software)

Marketing Message

By accepting cryptocurrency the merchant can be ahead of the pack, to be perceived as and attract:


An innovator
New class of buyer

In addition to the intangible benefits, they can



Lower thier fees
Implement loyalty programs
Earn money through the network
For the hard to underwrite businesses – this is the equivalent of accepting the credit card AND on even better terms than traditional businesses (hard to underwrite businesses often pay upwards of 15% for the merchant service / card acceptance solution).

FINALLY, all the transactions are:



Private
Fungible
Discrete

ROADMAP

When it comes to GRAFT Network, the MSP would ensure that the merchant has the right payment terminal equipment to accept digital asset/currency payments, and would either host a Proxy Supernode or partner with a Proxy Supernode host and use the Payment Gateway portal to configure the services they are providing to the merchant.


Pre-Marketing
June – August 2018

Goal: Get Merchant and user attention

Strategy: Establish yourself as the go-to-provider for the crypto payments.

Tactics: Visit with merchants, leave behind labels and brochures, list interested merchant locations in CryptoFind, educate the merchant including the not easily underwritten ones.
Enthusiasts
August – December 2018

Goal: Find early traction.

Strategy: Pilot the network with merchants who are “sold” on crypto.

Tactics: approach merchants who have expressed strong interest in accepting cryptocurrencies through your pre-marketing efforts.
Early Adopters
2019

Goal: Penetrate and saturate the industries that are most receptive to alternative payment network

Strategy: Find early adopters in every industry / market.

Tactics: approach merchants who have straightforward needs when it comes to payment processing (general retail, food vendors, etc) who could benefit from crypto-payments.
Early Majority
2020 – 2021

Goal: Scale to more generic / traditional segments

Strategy: More direct sales and indirect marketing programs, emphasis on payment convergence and loyalty programs.

Tactics: Grow the agent network, market customer loyalty programs ?
Late Majority
2022 – 2025

Goal: Make GRAFT a de-facto network for converged crypto/fiat payments.

Strategy: Cross-leveraging word of mouth, loyalty programs, consumer benefits

Tactics: Сontinue building agent and marketing networks who would distribute the solutions to the businesses.


Disclaimer

This roadmap is a suggestion, GRAFT is a decentralized network with the local nodes and communities executing their own strategies and deciding what is best for the network in that particular region based on the local situation and regulations

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Merchant marketing materials