Merchant Service Provider (MSP) is the final and perhaps most important link between GRAFT network and the Merchant. MSP’s (aka ISO’s) provide the merchant with the necessary equipment and service contract to enable the merchant to accept electronic payments.
New class of buyer
In addition to the intangible benefits, they can
Lower thier fees
Implement loyalty programs
Earn money through the network
FINALLY, all the transactions are:
June – August 2018
Goal: Get Merchant and user attention
Strategy: Establish yourself as the go-to-provider for the crypto payments.
Tactics: Visit with merchants, leave behind labels and brochures, list interested merchant locations in CryptoFind, educate the merchant including the not easily underwritten ones.
August – December 2018
Goal: Find early traction.
Strategy: Pilot the network with merchants who are “sold” on crypto.
Tactics: approach merchants who have expressed strong interest in accepting cryptocurrencies through your pre-marketing efforts.
Goal: Penetrate and saturate the industries that are most receptive to alternative payment network
Strategy: Find early adopters in every industry / market.
Tactics: approach merchants who have straightforward needs when it comes to payment processing (general retail, food vendors, etc) who could benefit from crypto-payments.
2020 – 2021
Goal: Scale to more generic / traditional segments
Strategy: More direct sales and indirect marketing programs, emphasis on payment convergence and loyalty programs.
Tactics: Grow the agent network, market customer loyalty programs ?
2022 – 2025
Goal: Make GRAFT a de-facto network for converged crypto/fiat payments.
Strategy: Cross-leveraging word of mouth, loyalty programs, consumer benefits
Tactics: Сontinue building agent and marketing networks who would distribute the solutions to the businesses.