Merchant Service Providers (MSP’s aka ISO’s) are an integral part of the current payment networks, providing equipment and services to the merchant. They will find themselves at home with GRAFT Network by either extending their product/service lineup or by representing GRAFT Network exclusively.
GRAFT Merchant Service Provider
GRAFT Merchant Service Providers (MSP’s) act as a “last mile” of the network – they maintain customer (merchant) relationship. they are the ones the customer calls on if they have any issues, they are also often the ones to fulfil the role of the pay-out broker, and possibly the proxy supernode.
GRAFT MSP’s earning potential depends on their business model and could consist of gateway fees (0.1%), payout fees (0.25%), and any additional per-transaction,or flat fees that make up MSP’s business model and they agree on with the customer.
GRAFT project team is putting together Payment Gateway software to help MSP’s get started on the GRAFT network by offering things like merchant and end-point management, provisioning, configuration, and monitoring.
(screenshots from early versions of GRAFT payment gateway software)
New class of buyer
In addition to the intangible benefits, they can
Lower thier fees
Implement loyalty programs
Earn money through the network
FINALLY, all the transactions are:
June – August 2018
Goal: Get Merchant and user attention
Strategy: Establish yourself as the go-to-provider for the crypto payments.
Tactics: Visit with merchants, leave behind labels and brochures, list interested merchant locations in CryptoFind, educate the merchant including the not easily underwritten ones.
August – December 2018
Goal: Find early traction.
Strategy: Pilot the network with merchants who are “sold” on crypto.
Tactics: approach merchants who have expressed strong interest in accepting cryptocurrencies through your pre-marketing efforts.
Goal: Penetrate and saturate the industries that are most receptive to alternative payment network
Strategy: Find early adopters in every industry / market.
Tactics: approach merchants who have straightforward needs when it comes to payment processing (general retail, food vendors, etc) who could benefit from crypto-payments.
2020 – 2021
Goal: Scale to more generic / traditional segments
Strategy: More direct sales and indirect marketing programs, emphasis on payment convergence and loyalty programs.
Tactics: Grow the agent network, market customer loyalty programs ?
2022 – 2025
Goal: Make GRAFT a de-facto network for converged crypto/fiat payments.
Strategy: Cross-leveraging word of mouth, loyalty programs, consumer benefits
Tactics: Сontinue building agent and marketing networks who would distribute the solutions to the businesses.